\u201cWith Preem choosing not to extend the collaboration, we can look back on a long and productive journey together. Preem, like several of our other partners, has played a major role in strengthening participants\u2019 experience on location in the Vasaloppet Arena. Now they have chosen to move on, and at Vasaloppet we continue our journey forward to get Sweden moving,\u201d says Johan Eriksson, CEO of Vasaloppet.<\/p>\n\n
Preem has been a main sponsor of Vasaloppet since 2009. In addition to creating added value for participants with activities in the arena, they have also arranged bus trips to Vasaloppet from Stockholm, Gothenburg and Sundsvall. Preem has also contributed knowledge and insights to Vasaloppet\u2019s sustainability work, with the goal of reaching net zero emissions by 2035.<\/p>\n\n
\u201cVasaloppet has been a successful and valuable sponsorship for Preem over 17 years. A partnership we are proud of, which has contributed great value and created joy both for our employees and for participants. We would like to extend a warm thank you to all participants and Vasaloppet enthusiasts we have met in and outside the track over the years, and to Vasaloppet for a fantastic collaboration,\u201d says Ulrica B\u00e5\u00e5the, Head of Brand and Marketing Communications at Preem.<\/p>","protected":false},"excerpt":{"rendered":"
After 17 years together, Preem has chosen not to extend its sponsorship of Vasaloppet. The current agreement expires this September, bringing Preem\u2019s role as one of Vasaloppet\u2019s main sponsors to an end.<\/p>\n","protected":false},"featured_media":759,"template":"","news_category":[],"sport_category":[2,3,4],"class_list":["post-757","news","type-news","status-publish","has-post-thumbnail","hentry","sport_category-ski","sport_category-bike","sport_category-run"],"acf":[],"yoast_head":"\n