Vasaloppet’s sponsorship structure offers companies the opportunity to be Main Sponsor, Host, Partner, Media Partner or Supplier, depending on the company’s intention, requirements and objectives. As a Main Sponsor one clearly has a much more powerful exposure, a greater amount of relationship building rights, and more possibilities for other effective activation, than if one is a Supplier. If one wants to focus on a specific target group, then one could be a Host for one of Vasaloppet’s races in the winter or summer weeks.

Vasaloppet works closely with its partners to jointly develop Vasaloppet’s various events and to create added value and business advantages for the partners. As a partner a company has internal and external communication and activation opportunities, together with Vasaloppet, all the year round!

Read more about our sponsors:

Main sponsorshostsofficial partnersMedia partnersOfficial Suppliers

Main sponsors

Vasaloppet’s Main Sponsors have massive exposure in Vasalopps Arena during Vasaloppet’s winter and summer weeks, and moreover are seen very clearly in Vasaloppet’s communications all the year round. As a Main Sponsor one receives the lion’s share of relationship-building values and activation opportunities. Our Main Sponsors are together the common hosts for Vasaloppet itself, always on the first Sunday in March.





Volvo Cars




As Host for a particular race, one can focus more strongly on a specific target group. During the course of the actual race, one has very powerful exposure over Vasalopps Arena, with active possibilities for communication with the participants in that particular race. And, of course, it goes without saying that your logo will be on all the participants number bibs.

DHL Freight

Logotype DHL

Falu Rödfärg

Logotype Falu Rödfärg

FM Mattsson

Logotype FM

ICA Gruppen


Pink Lady

The Pink Lady® apple is a very tasty apple which come from specific areas in France or Italy chosen for ensuring its unique flavoured aromas. The apple is produced by a collective of growers who are all committed in a sustainable production and who are involved in a unique commitment charter that integrates the 3 pillars of sustainable development (environment, social, economy) in order to make Pink Lady® a quality and sustainability label.


Swix Sport AS

Logotype Swix Sport

Wibe Group

Wibe Group nearly has a 100-year-long history of continuous development. It started in Mora with Anders Wikstrand’s invention of the hexagon shaped ladder. Today we are in a new and exciting development phase with renewed vigor and a desire to show what we can do together with our customers. With our four strong brands Wibe, Stago, Mita and Defem, we offer a complete, innovative range of cable ladders, cable trays and mesh trays – for applications ranging from commercial buildings to extreme demanding industrial environments.

Official Partners

As a Vasaloppet partner one receives an even and equable exposure in Vasalopps Arena during Vasaloppet’s winter and Summer weeks. And, naturally, one retains as Partner relationship-building values and rights together with activation possibilities all the year round.


Craft of Scandinavia AB



Media Partners

Media Partners receive similar values and rights as Partners. Our Media Partners make it possible for Vasaloppet to strengthen its communication with their target groups.

Dagens industri

Logotype Dagens industri

Mix Megapol

Mora Tidning

Runner’s World

Logotype Runner's World


Official Suppliers

As a Supplier one has somewhat fewer banners and a little less visibility in Vasalopps Arena than a Partner, as well as fewer start places and activation possibilities. Amongst our Suppliers are many mainstays of Vasaloppet, with products and services which enable Vasaloppet to produce enjoyable and much appreciated events for all participants.



Best Western

Logotype Best


Logotype Ekströms
Logotype Fitness24Seven


This is where you reach your goals. No matter if your goals are huge or petite or something in between. No matter if you dream of climbing the highest mountain, going skiing until you’re 90 or simply want to get in good shape. This is the place. This is where you reach your goals. All you have to bring is your motivation (and some good shoes). We’ll help you with the rest. Welcome to Fitness24Seven!


Logotype Folksam

Madshus A/S

Logotypr Madshus

O.B.Wiik AS


Logotype Prinoth

Vitri Medical