Visma Ski Classics and Swedish public service broadcaster SVT sign a media right agreement
The long distance ski championship, Visma Ski Classics, have recently signed the media rights for Sweden with Sveriges Television, SVT. They will start broadcasting already the coming weekend when the tour moves to Sgambeda in Livigno, Italy. The agreement with SVT is the fifth this season with a public service broadcaster, after NRK, YLE, Czech TV and TVP.
“We are delighted being able to add Visma Ski Classics to our already strong portfolio of winter sports.” Says Max Bursell Head of Planning at SVT sport.
“From our side the agreement with SVT is an important part of a strategy in order to have Visma Ski Classics reach out to as many fans as possible in the key markets. We are sure that SVT will help us to develop the tour even further, and hope for a long relationship.” Says David Nilsson CEO Visma Ski Classics.
Visma Ski Classics VII (2016/2017):
Event 1: 27th November Prologue Pontresina Switzerland 10 km
Event 2: 3rd December La Sgambeda Livigno Italy 35 km
Event 3: 4th January Changchun Vasaloppet China 50 km
Event 4: 14th January Kaiser Maximilian Lauf Seefeld Austria 60 km
Event 5: 21st January La Diagonela St Moritz Switzerland 65 km
Event 6: 29th January Marcialonga Trentino Italy 70 km
Event 7: 11th February Toblach-Cortina Italy 50 km
Event 8: 19th February Jizerska Padesatka Czech Republic 50 km
Event 9: 5th March Vasaloppet Sweden 90 km
Event 10: 18th March Birkebeinerrennet Norway 54 km
Event 11: 25th March Årefjällsloppet Sweden 55 km
Event 12: 1st April Reistadløpet Bardufoss Norway 50 km
Event 13: 8th April Ylläs-Levi Finland 60 km
Also, visit www.vismaskiclassics.com
